More Than Monuments invites people to explore London’s hidden gems
London Heritage Quarter has launched More Than Monuments, a new campaign inviting Londoners as well as visitors to explore hidden gems across the capital, beyond London’s iconic landmarks. It features exclusive offers, “striking” outdoor media, and a social campaign that spotlights bars, spas, boutiques, and cultural venues.
More Than Monuments hopes to encourage people to explore the “vibrant, lesser-known side of central London,” from now through September, shining “a spotlight on the unique bars, restaurants, cultural spaces and experiences that give the area its heart and soul.”
It spans the districts of Victoria, Victoria Westminster, Whitehall and The Northbank, covering 1.8 km² of the capital, aiming to boost footfall, “while supporting local businesses and reintroducing London’s historic centre as a place to experience, explore and enjoy,” according to London Heritage Quarter.
The campaign is now live across key locations and media, including TfL ticket gateways at Embankment and Victoria stations, cross-street flags along Strand, lamppost banners on Victoria Street, and Channel 4 and All 4 advertising.
“More Than Monuments is about showcasing the beating heart of summer in London, not just the landmarks, but the places where locals eat, drink, relax and play,” Ruth Duston OBE, CEO of London Heritage Quarter, said. “It’s a celebration of community, creativity and culture in central London, and we’re excited to invite the public back into these brilliant spaces.”
To explore the campaign and plan your visit, follow this link.
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