IFS announced as Chelsea FC partner

Fahad Redha

February 23, 2026
3 min read

Chelsea Football Club has announced a multi-year global partnership with IFS, a provider of industrial AI. The AI firm will become Principal Partner of the club, featuring on the front of Chelsea’s shirts for the remainder of the 2025/26 season. This marks “the beginning of a long-term collaboration that places advanced AI at the heart of football performance, operational excellence and fan engagement,” Chelsea FC said.

IFS provides Industrial AI software, allowing organisations to use AI to solve “complex, real-world operational problems.” The partnership will see the firm bring its software and AI to Chelsea to “drive precision across the club’s operations, enhancing performance in almost every aspect of the club’s work,” the club added.

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The partnership, according to the London side, positions Chelsea “at the forefront of football’s technological evolution.” By “harnessing the power of IFS AI to connect people, assets and intelligence in real time, the club is sharpening our competitive edge on the pitch while elevating the experience for millions of fans worldwide,” it said.

“In sport as in industry, the margins are small, the stakes are high, and the right decision at the right moment is everything,” Mark Moffat, chief executive officer of IFS said. “That’s what IFS Industrial AI delivers for the industries that power the global economy. Chelsea FC holds itself to that same uncompromising standard, and that shared ambition is exactly why we’re proud to be their Principal Partner.”

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