Electric supercar plans halted by Lamborghini
Lamborghini has pulled the plug on its plans for an electric supercar, saying that it will focus on plug-in hybrids. The Italian company cites a fall in demand for EVs among its customers. The first all-electric concept car from Lamborghini was revealed in 2023, the Lanzador, but plans to put it into production have been shelved.
EVs risked becoming “an expensive hobby” for the brand, chief executive Stephan Winkelmann told the Sunday Times, adding that the “acceptance curve” for an electric supercar among Lamborghini buyers was “close to zero.” The company hopes to continue making combustion engined vehicles for “as long as possible,” he said.
The Lanzador will instead be replaced by a plug-in hybrid, and by 2030, its entire lineup will be.
Lamborghini saw a record 10,747 cars delivered worldwide in 2025, reporting that its buyers have been motivated by the “success of the brand’s hybridisation strategy, which has been met with enthusiasm by Lamborghini customers across the globe.” Europe, followed by the Americas and Asia Pacific are its largest markets.
Sales of the Revuelto hybrid supercar, which starts at £450,000, helped give it a boost, along with the plug-in hybrid version of the Urus SUV, starting at around £210,000. They were joined in 2025 by the Temarario, another hybrid, with a starting price of over £250,000.
Sports car lovers struggle to form a “specific emotional connection” with an electric supercar, according to Winkelmann, saying that they miss the noise of a combustion engine.
“Plug-in hybrids offer the best of both worlds, combining the agility and low-rev boost of electric battery technology with the emotion and power output of an internal combustion engine,” he added.
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