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Labubu movie in the works

Fahad Redha

March 19, 2026
3 min read

Chinese you firm Pop Mart and Sony Pictures have announced that Labubu dolls will be the stars of a feature film. The movie, which will combine live-action and computer-generated animation, is in “early development,” according to the two companies.

Paul King will be the director. His portfolio includes Wonka, Paddington, and The Mighty Boosh series on the BBC. A release date has not been confirmed at the time of writing. The movie was announced in Paris on Wednesday 18^th March 2026 at a global exhibition for the tenth anniversary of the toys.

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Labubu dolls have become extremely popular, with its sales making Pop Mart worth almost $40 billion (£29.9 billion), according to the BBC, and more than more well known toy companies such as Mattel. The success of the toy has allowed the company to expand further than the toy industry, including a theme park in Beijing.

The Labubu is its most popular product, with part of the appeal being the blind boxes where a buyer does not know which one they have bought until they open the package.

Created over ten years ago by Hong Kong artist Kasing Lung, the toy is said to be a forest elf inspired by Norse mythology and part of a series of books by Lung, The Monsters, which includes other mythical characters.

Lung will be the movie’s executive producer, while King will develop the script with Steven Levenson, who’s previous works include stage show, Dear Evan Hansen, and musical, Tick, Tick…Boom!

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About Author

Fahad Redha

Fahad is the Content Editor at EyeOnLondon, overseeing the publication’s editorial output across news, culture, and lifestyle. With a background in journalism from the University of the Creative Arts, he brings a broad range of experience from local London reporting in Kensington & Chelsea, where he held roles including motoring, events, and health editor. At EyeOnLondon, Fahad plays a central role in shaping content and maintaining editorial standards. His work spans everything from daily news to feature coverage, with a particular strength in motoring and events. He also incorporates photography into his reporting, adding a visual layer to many of his stories. Fahad joined EyeOnLondon in February 2021.