Blenheim Palace opens its doors to Salon Privé 2024
A “stunning” Salon Privé spectacle at Blenheim Palace has seen this year’s event commence in consummate style with world debuts, UK reveals, and a whole host of ultra-desirable new cars showcased in the historic grounds of Sir Winston Churchill’s birthplace.
Director David Bagley opened the 2024 event with an exclusive presentation to VIPs and the media before guests arrived in force. “Salon Privé keeps on going from strength to strength. In our 19th year, we have grown into Europe’s most spectacular collection of events, offering a week-long series of truly unique automotive experiences. With a world-class Concours, the latest cars from the finest brands and a glittering array of luxury goods.”
Brands at the event include Aston Martin, Bentley, Electrogenic, Koenigsegg, Lamborghini, Lotus, Morgan, Oshe Automotive, Porsche Centre High Wycombe and Zenvo. Cars will be on display on the grounds of Blenheim Palace, and they will take part in the hugely popular daily Salon Privé Parade, where guests can see the cars in action.
This coming weekend, the thrilling Salon Privé Supercar Saturday presented by Lockton will be dedicated to celebrating this world-class array of cars – along with a gathering of more than 1,500 privately-owned sports, super and hypercars to excite families, create priceless memories… and generate first-class social media content. There will be attention-grabbing automotive parades and the Salon Privé Club Trophy parade and presentation.
This event is famous for celebrating colour. In 2021, it was red; in 2022, it was platinum; in 2023, it was yellow. This year, guests are being wowed by the Blue Collection, a curated collation of connoisseur cars from all eras worth over £120 million. Highlights of the collection gracing the Duke’s central cricket square include a 1951 Bentley Petersen Dartmoor Coupe, a 1961 Ferrari 250 GT SWB, a 1979 Ferrari 512BB, a 1980 Lotus Esprit ‘Essex’, a 2019 McLaren Senna and a unique 1989 Ferrari F40 finished in unique Azzurro Hyperion, a colour that harks right back to the 1960s.
Moving to the luxury lifestyle, a highlight of the opening morning was a special event with Renauld, known as the Ultimate Driving Sunglasses. Chase McQueen from McQueen Racing – grandson of Steve McQueen – took part in a historic Q&A with drivers from the cult classic film Le Mans. Wearing notable ‘The Car 20 by Renauld’ sunglasses and Steve McQueen’s original racing jacket from the film, he spoke to David Piper, Richard Attwood, onset mechanic Richard Bray and Peter Darley, who strapped McQueen into his car during every racing scene. Renauld CEO Gareth Llewelyn hosted the historic Q&A.
The event will continue into the weekend. If you’d like to attend, visit the website.
