Aston Martin expands UK retail presence with new dealers
Aston Martin is significantly enhancing its retail footprint in the UK, unveiling a series of new ultra-luxury dealerships as part of its strategic growth plan. These new locations are set to elevate the brand’s customer experience, providing an enhanced level of personalisation and luxury in line with the company’s global vision.
The latest addition is Aston Martin Birmingham, located in Solihull, just a short distance from the brand’s global headquarters in Warwickshire. This new £10m dealership, developed in partnership with Grange, part of Cambria Automobiles, spans over 1,200 square metres and features cutting-edge facilities, including a bespoke Q by Aston Martin customer lounge. It offers clients the opportunity to digitally configure their own vehicle alongside a wide range of physical samples. The dealership also includes a seven-bay aftersales facility, ensuring high-quality ongoing vehicle maintenance and service.
This new showroom adds to Grange’s earlier success with the opening of Aston Martin Edinburgh, and reflects the growing demand for the brand’s luxury vehicles across the UK.
Aston Martin’s northern presence has also been bolstered by a new dealership in Leeds. The 1,468-square-metre site at Brooklands showcases an ultra-luxury lounge, space for 10 cars, and a nine-bay aftersales facility, offering exceptional service and customer engagement.
The new locations are part of its broader strategy to introduce its new global corporate identity and ultra-luxury vision to the UK market. Drawing inspiration from its first flagship store, Q New York, these dealerships provide the highest levels of luxury, personalisation, and cutting-edge technology, reinforcing Aston Martin’s reputation as a leader in the high-performance automotive sector.
The UK expansion comes alongside the introduction of Marshall Motor Group as a new partner in the Southeast, representing a growing dealer network that will continue to expand through 2025. Marco Mattiacci, Global Chief Brand & Commercial Officer, commented, “These new locations are a testament to the strength and ambition of the Aston Martin brand, aligning with our most diverse and dynamic product lineup in history.”
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