Vaccination uptake in London to be promoted by new campaign
A new campaign, Why We Get Vaccinated, has launched to increase vaccination rates across London. The campaign has been developed alongside communities with low vaccination numbers, encouraging people to have open conversations about the importance of vaccines. Why We Get Vaccinated asks Londoners to “join the conversation and find out more.”
London has some of the lowest vaccination rates in the UK. Recent data shows a continuing decline with no childhood vaccines, such as MMR, meeting the 95% target set by the World Health Organisation in order to prevent the spread of disease across the population. For example, just 72% of children in London have had two doses of MMR by age 5, the lowest of any region and significantly below England at 84%. Over a third of London boroughs are even further below with uptake rates below 70%.
Why We Get Vaccinated answers common questions and concerns, while encouraging people to find out more about vaccines. Rather than pushing people in London to act immediately, the campaign hopes to debunk myths and allow people to have the full information to make the right choice for themselves and their families
The campaign, developed by London Councils, UK Health Security Agency, ADPH London and the NHS, provides flexible resources for local authorities, healthcare providers and community organisations, to complement existing vaccination campaigns. It features residents, healthcare professionals and community leaders across the capital, highlighting real questions from real people.
Vaccinations save lives, and it’s vital that everyone in our communities has the information and confidence they need to make an informed decision,” Professor Kevin Fenton, Regional Director of Public Health, NHS England London Region, said. “The Why We Get Vaccinated campaign is a powerful step towards building confidence and breaking down barriers. By working together with local voices, we can improve vaccination uptake and protect the health of our communities.”
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