Highway Code rules to be highlighted by TfL campaign
TfL has launched a new campaign, including posters, to raise awareness of the Highway Code, focusing especially on rules that are designed to protect pedestrians, cyclists, and motorcyclists.
“The Highway Code aims to promote safety on the road, while also supporting a healthy, sustainable and efficient transport system, and many of the rules in the Code are legal requirements,” TfL said. “However, a recent survey conducted by TfL shows that there is low awareness and understanding of the rules, which were updated in 2022, associated with protecting those who continue to be the most at risk on London’s roads.”
A London-based survey from TfL discovered that only 16% of respondents showed correct understandings of these rules, aiming to protect the most vulnerable road users. TfL says it is “determined to tackle,” as pedestrians, cyclists, and motorcyclists “continue to be most at risk of death and serious injury on London’s roads.”
Among those killed or seriously injured in 2024, 81% or 2,988 people, were either walking, cycling, or on a motorcycle. TfL maintains its commitment to working closely with the capital’s boroughs, the police, and other partners to “eliminate death and serious injury from London’s streets by 2041.”
The new campaign, with support from the Department for Transport, will appear on roadside posters across the capital, and on TfL’s social media channels, Facebook, Instagram, TikTok, as well as online video.
It aims to raise awareness and highlight five key areas in the Highway Code, which aim to protect the most vulnerable road users. It also hopes to address areas where research reveals poor compliance and understanding of the rules.
The rules spotlighted by the new campaign are:
- You must stop for people on zebra crossings
- Always let people cross before you turn
- Always let cyclists pass before you turn
- Always stop for people at zebra crossings on cycle tracks
- Cyclists must always stop at red lights
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