Poppy Appeal 2025: London’s Quiet Salute

With the city now rallying behind the Poppy Appeal 2025, Londoners are preparing to wear the familiar red emblem and support the work of the Royal British Legion at a time when demand for its services remains high.

The campaign, launched in late October, sees thousands of poppies distributed across the UK, with collectors stationed at rail hubs, supermarkets and workplaces. The funds raised provide crucial welfare, housing and mental-health support for veterans and serving personnel.

At the heart of the capital’s effort is the annual London Poppy Day, when volunteers and members of the Armed Forces take to dozens of Underground and mainline stations to raise money and awareness. The day has become one of the most visible acts of remembrance in the city’s calendar, uniting commuters and servicemen in brief but meaningful encounters.

“Every poppy worn across our country honours the courage and sacrifice of our Armed Forces community, both past and present,” said the Prime Minister at the launch of this year’s appeal.

Why this year matters

Last year’s campaign raised more than £50 million for the Armed Forces community. The need for such support remains urgent, with over two million veterans now living in the UK.

Collectors across London often speak of the conversations sparked by a simple red flower. Some meet former service members who say the Legion’s outreach gave them stability when life after the military became uncertain. For others, it is an opportunity to remember friends and relatives lost to war.

How to get involved

• Look out for poppy collectors at railway stations, high-street shops and supermarkets.
• Visit the official Poppy Shop to buy merchandise or make a donation.
• Volunteer your time by joining a local collection group or assisting with deliveries and logistics.

A personal act of remembrance

There is no prescribed way to wear a poppy – what matters is the sentiment. Whether pinned to a lapel or displayed in a window, it is a personal gesture of remembrance and hope for peace.

For many Londoners, the sight of a poppy on a crowded platform is a quiet moment of connection, linking past and present through shared memory.

For more stories exploring London life and the communities working behind the scenes, follow EyeOnLondon for original features and everyday insights across the capital.

Follow us on:

Subscribe to our YouTube channel for the latest videos and updates!

We value your thoughts! Share your feedback and help us make EyeOnLondon even better!