Backseat Bites to be launched as UK’s first restaurant in a car
The first restaurant in a car will open its doors as Hyundai announces Backseat Bites. The “one-of-a-kind” experiences comes as the South Korean car maker says 93% of Brits are “hungry for new experiences. Tapping into this, Hyundai is launching Backseat Bites with a unique dining experience in the backseat of its new INSTER electric car.
Inspired by a South Korean “cultural phenomenon,” Honbap or to dine alone, the “drive and dine” concept behind Backseat Bites launches amid an “increase in appetite for personal escapes.” 45% of Brits say they have gone solo to the cinema, 55% have taken a holiday alone, 66% have gone out for food alone, and 60% say they plan a solo experience in the next six months.
Designed for both duos and solo diners, this “brings Korea to the streets of London,” with the car transformed into an “intimate dining space, complete with bespoke Korean street art by illustrator Yoy Han, and a menu curated by the culinary experts at Chung’Dam.”
Guests can experience authentic Korean delicacies including Beef Tartar, BBQ Pork Belly, and Cold Kimchi Noodles.
Backseat Bites is more than just a restaurant. Designed for the nation’s adventurers, whether solo or with friends, it offers guests an entirely unique taste of Korea from an unexpected location, the backseat of a car,” Ashley Andrew, President of Hyundai and Genesis UK, said.
“From the bespoke artwork to the traditional cuisine,” he added, “Backseat Bites is a celebration of Korean culture and a tribute to the joy of doing things your own way.”
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