As autumn sets in and the deer breeding season gets underway, road safety experts are urging drivers to remain vigilant for animals crossing roads. The increased in their activity during this period significantly heightens the risk of collisions, especially during the hours of dawn and dusk when many drivers are on the road for their daily commutes.
The UK is home to a growing deer population, estimated at more than two million. According to the British Deer Society, a deer is hit by a vehicle every seven minutes in England, with around 75,000 of the animals involved in accidents each year. This not only puts wildlife at risk but also poses a serious danger to road users. Between 10 and 20 human fatalities occur annually as a result of deer-related collisions, with hundreds more suffering serious injuries. The financial toll is equally significant, with vehicle damage estimated to cost the industry £17 million each year.
James Luckhurst, head of road safety at GEM Motoring Assist, highlights that autumn brings the risk of increased the animals’ activity. “Drivers should be extra observant, particularly during low-light conditions,” said Luckhurst. “If you encounter a deer on the road, it’s important not to swerve. Maintaining control of your vehicle and safely hitting the animal, if necessary, is far less dangerous than veering into oncoming traffic or other hazards.”
To reduce the risk of a collision, GEM offers the following advice:
- Slow down in areas where warnings are posted and stay alert.
- Be extra cautious at dawn and dusk when deer are most active.
- Don’t assume it’s just a countryside issue – they are increasingly found in urban areas, such as parks and roundabouts.
- If you do hit an animal, report it to the police to ensure the animal’s welfare.
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