Alcohol ban in Saudi Arabia to be lifted ahead of major events
Saudi Arabia is set to allow the sale and consumption of alcohol in 2026 under a highly regulated licensing system. This is part of its preparations to host major events including Expo 2030 and the 2034 FIFA World Cup. The country has banned alcohol since 1952. Both citizens and foreigners are prohibited from consuming or purchasing any alcoholic drinks.
saudimoments.com reports that the new ruling will apply to around 600 locations across the country such as five-star hotels, high-end resorts, diplomatic zones, and tourism developments, including the planned Neom, Sindalah Island, and the Red Sea Project.
The venues will be able to serve beer, wine, and cider but spirits and other beverages with a greater than 20% alcohol content will continue to be banned. It will also remain prohibited in homes, public spaces, retail outlets, and personal production. The policy will be limited only to areas that primarily serve expats and international visitors.
Sales will only be permitted in authorised settings with licensed service personnel and a defined operational procedure. The regulations, officials stress, are designed to allow for responsible handling and maintaining of public order in line with the country’s norms.
This forms part of Saudi Arabia’s Vision 2030, its national initiative to diversify its economy, expanding sectors including tourism, entertainment, and hospitality. The policy, officials expect, will support new jobs, and attract international investment.
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