Melania Trump Launches $Melania Cryptocurrency as Digital Assets Soar

Melania Trump, the incoming First Lady of the United States, has announced the launch of her own cryptocurrency, $Melania, on the eve of her husband Donald Trump’s inauguration as president. The new digital token, which follows the earlier release of $Trump cryptocurrency, is tracked on the Solana blockchain and is described as the “Official Melania Meme.”

In her announcement on the social platform X, Melania Trump declared, “The Official Melania Meme is live! You can buy $MELANIA now.” The cryptocurrency has quickly gained attention, mirroring the buzz surrounding $Trump, which has already reached a total market valuation of approximately $12 billion (£9.8 billion), according to CoinMarketCap. Meanwhile, $Melania’s valuation currently stands at around $1.7 billion, demonstrating strong early interest.

Despite the hype, both coins carry disclaimers indicating they are not intended to serve as investment opportunities or securities. This follows a broader trend in the crypto industry, where new digital assets often blur the lines between financial instruments and cultural phenomena.

The launch of $Melania comes as Donald Trump embraces a pro-crypto stance, a surprising shift from his earlier dismissive remarks about cryptocurrencies, which he once labelled a “scam.” During his 2024 presidential campaign, Trump became the first candidate to accept digital assets as donations, further signalling his pivot toward crypto advocacy. He also proposed building a strategic bitcoin reserve and hinted at reducing regulations on the crypto industry, fostering optimism among digital asset enthusiasts.

The timing of the $Melania launch aligns with a surge in bitcoin prices, which recently hit a record high of $107,000, according to Coinbase. Other cryptocurrencies, including dogecoin—famously promoted by Trump supporter Elon Musk—have also experienced significant gains this year.

Adding to the crypto momentum, David Sacks, the incoming artificial intelligence (AI) and crypto tsar, hosted a high-profile “Crypto Ball” in Washington, D.C., ahead of Trump’s inauguration. The event further highlighted the growing intersection of politics and digital finance.

The new administration’s crypto-friendly approach contrasts sharply with the previous Biden administration’s regulatory crackdown, which targeted crypto exchanges amid concerns over fraud and money laundering. With Trump’s presidency ushering in a potential new era for digital assets, the launch of $Melania could mark the beginning of a broader cultural and financial shift in the cryptocurrency landscape.

Learn more about the Solana blockchain from Solana’s official website.

For more updates on the evolving world of cryptocurrency and insights into how it could shape the future, visit EyeOnLondon.

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