Mattel, along with BMW and AirConsole, have revealed that the toy maker’s classic card game UNOTM will be revealed for in-car-gaming at Gamescom 2024, the largest event for the gaming industry. Visitors to the booth will be the first to experience UNO Car Party in the new BMW X3 SUV, tailoring the famous card game for in-car gaming. It will roll out via the AirConsole platform to over half a milliom BMW and Mini models in over-the-air updates.
The three companies say that they have transformed UNO into a playable connected game for playing in the car.
“Whether a family is at rest during a road trip or a group of friends stop to figure out their next move, stationary drivers can use AirConsole’s unique game controller system to connect any passenger to the game using their personal devices,” BMW said in a press release. “Up to four players can experience the game that brings people together through its simple, universal gameplay that transcends languages and cultures. Vehicles must be in park to enable gameplay.”
BMW says that its partnership with AirConsole has pioneered in-car gaming since 2022, “bringing intuitive and innovative gameplay to BMW vehicles through the AirConsole platform.” This includes popular games such as Who Wants to be a Millionaire. AirConsole is already available in a number of BMW and Mini models. Now, the two are teaming up with Mattel to bring one of the most popular card games into the car.
“Over the past five decades, UNO has maintained its legacy as a game with wildly unpredictable fun, spirited competition, and inclusivity,” BMW said. “UNO continues to surprise and delight fans through innovative offerings from top-line physical products, mobile games, live gaming events and premium collective card games; inclusive gameplay through products like UNO Braille and culturally relevant product from fan-created UNO memes to the UNO Artiste series featuring the artwork of artists from yesterday and today.”
